Strategy Objective and Context:
Monday, February 4, Ch.
Pantene Pro-V is a production and marketing oriented firm, which focuses on customer wants and needs, distinguishing their products from their competitors, making them stand out against the rest of their competition.
In the 's, the demand from European travelers in the United States raised the demand for retailers to import the 15 year old product from Switzerland to the United States. Pantene Pro-V depends on a customer's decision to purchase their product, as they have been doing sinceestablishing the company as a premium hair care line across Europe, complete with excellent bottling and distinct scents.
Inwith Proctor and Gamble's acquisition of Pantene, they began distributing on a massive scale, making Pantene's quality product readily available to women all around the world. Distributing around the world also meant meeting the needs of a wider range of consumers.
InPantene changes the design of their product, adding a gold cap, to add a touch of elegance and extravagance. In the early 's, Pantene instates a stronger focus on hair health, offering a wider range in products in hair care and hair styling.
Pantene's successful marketing strategy is totally dependent on customer-oriented personnel, employees with authority to make decisions and solve problems, and teamwork.
Pantene's customer-oriented personnel provide goods and services of superior quality and value that improves the lives of the world's consumers, now and for generations to come. SincePantene has maintained a strong line of premium hair care products.
Though this may not appeal to customers, over the years they eventually start addressing all customer needs, producing results that clients desire. ByPantene's expansion of its product line was not without the expansion of the research and development going into their product, making their tagline: However, this never stops the company from making a better quality product, as between andPantene revolutionizes the way they work for their clients by offering clients products that cater for the look the customer wants.
InPantene Pro-V revolutionizes this standard again through the means of teamwork, as their production's intensive research and development labs pay off, helping the company offer customized solutions, based on hair structure, to all of their possible clients.
Pantene is a bit more realistic than other companies, offering effective solutions through the empowerment of employees. Pantene products address all possibilities their clients may present them to create hair that shines, while other products make promises that are hard to keep.
For example, a weight loss product may promise weight loss to clients when in reality a single product may prove ineffective to a consumer. These companies may continue to offer a product that remains to be the same to every client, but that product may actually produce different results for each client.
Clients may find weight loss products produce ambiguous results, like no weight loss at all, the gaining of weight, or an effective product that helps actually helps clients lose weight. Pantene Pro-V aims to satisfy all consumer needs, through solving all possibilities for potential clients.
Between the research and development team, and all the computer technicians working behind the scenes with this company's management teams, there is definitely a high-level of teamwork coming into play.
Not only do technicians have to work with company sales representatives to help figure out most of the online advertising, it helps to produce their ultimate goal as a company like superior customer value and satisfaction. The Pantene Pro-V website http: It is the result of good teamwork that drives this company to its many successes, as the company's firm orientation seems to switch back and forth, from good production to competitive marketing.
One thing is for certain, as a team, Pantene Pro-V is a customer-oriented firm with collaborative efforts that accomplish the common objective of addressing client concerns and empowering the Pantene team's ability to feel like they are experts in hair care and style matters.
Also, not many companies offer money-back guarantee incentives attached to hair care products. On top of that, not many companies can afford to offer refunds to unsatisfied customers the way that the Pantene Pro-V brand does.The magazine advertisement, "Pantene" is a brand of hair care products owned by Procter and Gamble.
This moisturizer removal shampoo and Conditioner sends powerful Pro-V moisture deep into your hair. I agree with Pantene and their purpose of presenting the advertisement.
Bad hair days are all too common. In fact, a recent global study by Yale University found that only 1 out of 10 women are happy with their hair on a daily basis – which is why Pantene, the world’s #1 conditioner brand, is on a mission to give more women more great hair . This is a program sponsored by Pantene whose mission is to provide real-hair wigs to women who have experienced hair loss while fighting cancer.
They have donated 42, real-hair wigs to the national American Cancer Society Wig Bank. Tag: pantene pro-v top 5 shampoo and conditioners for fine hair Naturally I love all things hair being a hairdresser, I have a whole category on my blog devoted to cute, .
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Jun 20, · Pantene Beautiful Lengths Offers Girl Scout Patch Program In , my mother-in-law lost her battle with brain cancer. On several occasions since her passing, my daughters and I have grown out our hair and donated an 8" ponytail to Pantene Beautiful Lengths.
L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.
By meeting the infinite diversity of beauty needs and desires all over the world.